Design/Shift at Iowa State University is an intesive, daylong phlianthropic design-a-thon conducted in teams. It brings together over 150 college students and professional mentors to build live branding and logo solutions for regional nonprofit organizations.
My team (Leo Burk, Frida Figueroa, Abby Hume and Elise Sandbeck) and I were amonst the three groups who were assigned to rebrand a local community theatre named “Winterset Stage”.
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Original
The original design gave my team and I inspiration to have a logo with art deco elements, which is continued throughout other promotional and brand materials.
Clients’ Requirements:
Name within the logo
Comedy and tragedy masks
Square logo
Colored options
Ticket mockup
Newsletter mockup
Proposed Logo
Our main goal for this logo was to explore unique placements of the masks, and more importantly, how they can be unique to our client. We purposefuly drew the masks with a side profile and facing away from one another so that they created a “W” shape to represent The Winterset Stage.
We crreated two different sets of the logo, one with extra deatailing of the curtain, and one without. We did this so the simpler logo could be used for smaller scaled material, making it readable. While the logo with more details could be used for larger scaled material.
Mockups
Merchandise–Tote Bag
Merchandise–Tshirt
Tickets
Promotional Poster For Anniversary
Newsletter
Business Cards
Pins
