The Social Work Department at Warburg College wanted to develop a cohesive visual identity that represents growth, transformation, and professional development. What better way to do this then by using a butterfly as a symbol for this? 

As this was for the Wartburg college I decided to utilize Wartburg’s primary and secondary colors for most of the designs. I still created options with more traditional monarch butterly colors in order to give the client more options. 

I also created a pin back-up for the client, meaning, once the pin was completed it could be handed to the students attached to a rigid paper material. The pin back-up has the quote “Be the change you want to see in the world” as requested by the client, alongside the department’s name and college logo.